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Automatic Yield, the first successful technical approach to content and revenue management

automatic yield the first successful technical approach to content and revenue management

 March 29, 2017

The difficulties in managing the contents and the revenues for the media industries are coming to an end soon. The new technology called ‘Automatic yield’ by the leading premium discovery platform, Outbrain, can assist in tracking the revenue value of the contents in the real time. 

The current plan is to have a paid for solution that provides insights in to all the aspects of a publisher. The data is not just about the out brain revenue, but includes the real time revenue value of the contents in the website.  As a whole what we can conclude is that, with this technology complete information of the income that content brings can be noted down. So, this can be used for further analysis, of what type of contents to be added or promoted.

Outbrain is currently in the process of rolling-out Automatic Yield across Asia Pacific, with Singapore Press Holdings Limited (SPH) being the first partner to trial this technology in the region . This is such an astonishing technology that it unifies the content programming with the revenue delivery.  A single technology is used for linking the two processes in the media industry.

In olden days the media companies used to depend on many monetization partners as well as many ad types to get the daily, monthly, and yearly revenues.  According to the Outbrain , the Total Value Report enables the publisher to see how much revenue they are getting for a piece of content from different sources.

It can manage the revenues through a single dashboard from all partners, traffic sources like facebook , twitter, etc and all the users as well.  This single system can be useful, especially in the media industry, promoting and supporting the growth of the industry as well.

MAGAZINE