Oracle NetSuite Global Business Unit (GBU), an Oracle owned subsidiary which provides cloud financials / ERP, HR and omnichannel commerce software suites has announced that BUILT/, a UK company has adopted NetSuite’s unified cloud commerce platform to support its omnichannel B2B business.
The business, which was officially unveiled at the SuiteWorld, is the first of its kind by built. It aims to make it quicker and easier for professional builders to source materials for their projects, focusing more on providing a superior brand experience with a digital-first approach designed around the customer. The business aims to transform the customer experience for professional builders and tradespeople.
Built, which offering it both online and in brick and mortar stores, will run its entire business on the NetSuite unified cloud commerce platform including ecommerce, point-of-sale, order and inventory management, CRM and financials.
“We wanted a single, flexible platform that avoided silos of information and had the flexibility to change as the business evolved,” said Nick Thomas, CEO of BUILT/. “When evaluating options, it was clear that only NetSuite would be able to support our approach of ‘start small, grow fast’.”
BUILT/’s mobile-optimised webstore, powered by NetSuite SuiteCommerce Advanced, meets the needs of small and midsize builders who source materials on a project-by-project basis. It also allows materials to be sourced more easily and builders will be able to order materials and have them shipped to the project site or collected in store.
“Our mission is to make the entire purchasing experience as painless and efficient as possible. Greater convenience and ease of doing business rank among our customers’ top priorities. With NetSuite, we intend to ensure we support these customer expectations,” said Thomas.