Google the biggest digital marketing platform in this world is now taking a stand on filtering out all the fraudulent ads that feature on its website. Google will now implement strict measures to prevent fake ads from showing up. The company will now strictly screen tech support ads all over the world. It will also introduce a verification system in the coming months to further strengthen its process.
In the past year, Google said that it has rid its website of 3.2 billion bad ads and it continues its effort in providing only the quality ads. The ads on Google have come under some criticism, particularly when it comes to fraudulent tech support ads that led directly to the scammer phone line. The move will not completely make the website scam-proof but it is an important step in the right direction.
In a blog post, Director of Google’s Product Policy David Graff said: “As the fraudulent activity takes place off our platform, it’s increasingly difficult to separate the bad actors from the legitimate providers. That’s why, in the coming months, we will roll out a verification program to ensure that only legitimate providers of third-party tech support can use our platform to reach consumers.”