Podcast listeners on Spotify, be ready to hear some advertisements. Spotify is allowing digital marketing agencies to now target their ads based on the podcasts people listen to. Earlier, ads were based on the type of music they would listen to. Targeting ads based on the podcasts will be more specific and fruitful for the advertisers.
The bottom line is that Spotify is trying to generate more revenue by leveraging its podcast features. “We aspire to develop a more robust advertising solution for podcasts that will allow us to layer in the kind of targeting, measurement, and reporting capabilities we have for ads that run alongside other content experiences like music and video,” said a Spotify spokesperson in a statement to The Verge.
Initially, Spotify had previously tested with Samsung and 3M regarding ads targeted based on podcast listeners. Now, Spotify is rolling out the permission for this targeting on a wider market today including the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, and Australia.
Based on niche podcast topics, advertisers have a wider scope to attract people. Soon, Spotify might actually be a powerful platform for advertising. Of course, how the listener might feel is quite irrelevant as long as the revenue keeps coming in, right?