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Instagram clones Snapchat's last standalone feature, Snap's Selfie Masks

instagram clones snapchats last standalone feature snaps selfie masks

 May 22, 2017

Facebook’s Snapchat-style Augmented Reality face filters are coming to Instagram. Facebook announced yesterday that it is releasing augmented reality face stickers on Instagram. Called Face Filters it has eight filters in total ranging from Koalas to crowns and even a filter with nerdy glasses and math equations running around the head.

Face filters is just one among the many features being released by Instagram including a rewind feature very similar to Snapchat's fast rewind introduced way back in 2015. Instagram has also added the eraser feature that, well, does exactly what it says. But unlike Snapchat's eraser feature it does not Photoshop things out of the picture but instead erases anything on an extra colored screen on top of the picture.

The face filters are the last major Snapchat Stories feature missing from Instagram after it cloned Snap’s slideshow-sharing format, overlaid creative tools, disappearing 'Direct’ messages and more. The crux of the matter started when Instagram started its story which was the core of Snapchat.

One asking about it at the Techcrunch disrupt in New York Instagram VP of Product Kevin Weil said," I think it would frankly be silly of us if we were to say ‘Oh, see that good idea over there that’s actually fulfilling a need people have to share more moments of their life? Because one person did that we can’t even go near that idea."

But don't worry it is not completely a clone update, Instagram is releasing an original feature called Hashtag stickers which reveals a little of what may be Instagram's future ideas. This works like its earlier released geo stickers. You can upload a story with a hashtag right in the picture like a sticker and people can click on it to find other stories of the same sticker. Looks like Instagram has already started testing for its location stories.

The timing of this couldn't have been worse for Snapchat, which recently unveiled its quarterly earnings and it did not look good. Its share price value dropped almost 25% overnight and its daily users stood at a paltry 166 million compared to Instagram story's 200 million. While this has not affected present snap users, what it is doing is putting a lid on Snapchat's growth and potentially halting the growth of its user base.

Although 16 year olds will not stop using their Snapchat account, this update assures that older working professionals don't have a reason to shift to Snapchat. This seems to be the final nail in Snap's coffin delivered exclusively by Instagram.

MAGAZINE