Bundesliga, the premier German soccer league has chosen Amazon Web Services (AWS) as its official technology provider. The league will be using AWS to deliver in-depth insight into every broadcast of Bundesliga games. It is further looking to enable new fan experiences through AWS’s analytics.
AWS artificial intelligence (AI), machine learning, compute, database, storage services, database, and analytics will be used by Bundesliga to obtain real-time statistics to predict future plays and game outcomes and tailored match footage. The enthusiasts will benefit from this footage across streaming, television, online, and mobile broadcasts.
“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”
AWS will be using its ML services including Amazon Rekognition to build a cloud-based media archive that will automatically tag frames from more than 150,000 hours of video. The technology will allow the tagging of metadata such as player, team, jersey, game, and venue. This will enable an enhanced viewing experience for fans and automate the current manual process of searching and tagging match highlights.
The league will be returning following the winter break on January 17.