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blending creative and digital know how verseone group

Blending creative and digital know-how: VerseOne Group

 December 2017

In the fast pace of the digital world, good content is what sets a website apart from the masses. The success of any website is determined primarily by whether it’s capable of hitting the customers right in their hearts and minds. Regardless of which industry you’re in, good content means better traffic to your website, and that ultimately means more money to your pockets.

VerseOne Group is an organization whose mission is to deliver highly-personalized, functional, and beautifully-crafted digital transformation solutions that offer the best engagement and experience for anyone accessing its customers’ most valuable asset: their business content.

VerseOne’s digital services and technology platforms power over 200 websites, intranets, secure portals, and online collaboration solutions. The company offers over 15 years’ experience of successfully blending creative and digital know-how with online and mobile technologies. VerseOne not only builds effective web solutions that are value-for-money but also ones that customers are delighted with.

Digitizing the success route

The company also collaborates with other industry leaders and vendors in order to ensure that its solution stack is functionally rich and appropriate for meeting the needs of its customers. By integrating with third-party technologies, VerseOne enables its platforms to be made available as part of an end-to-end web solution.

“Our prime focus is solutions that deliver real value and return on investment (ROI), whilst being incredibly easy to deploy and having a low and predictable cost of ongoing ownership,” explains the founder of VerseOne, Alan Neilson. For its immense dedication and star solutions, VerseOne has been validated by a loyal and growing customer base over 120 organizations, as well as a number of independent recognitions and awards.

Of course, a company this successful would have faced challenging difficulties en route. One of the biggest challenges that VerseOne faced was to find and convince early adopter customers that it had the resources and the commitment to deliver on its vision. The company was entirely funded by the founders with limited and stretched finances which presented real challenges.“The lesson to peers would be that if you really believe in your vision and feel it would make a significant difference to the market sector you have in mind, don’t give up and keep searching and pushing forward,” Neilson advises.

VerseOne believes its biggest success factors are:

  • The People: The greatest asset in any organization, particularly in the tech sector, is the people that make up the team within the business. By articulating the vision, ensuring they’re fully onboard, and empowering them to make their contribution,the people are what make the company grow.
  • The Customers: VerseOne prioritizes becoming an extension of their business to its customers. It is important to understand how any company can maximally add value to the customer base.
  • IP: The company believes that valuing and cherishing the IP while at the same being open to collaborating with key strategic partners offers the greatest value to the customers within the intended market sectors.
  • The company culture: Although not an asset as such, VerseOne ensures that the right culture exists and as the business expands, this doesn’t get diluted or distorted.
  • Communication: It is a key mantra and a cornerstone of the business’s culture; be it internally or externally with customers.

The Versatile Workforce

“We blend deep knowledge of the market sectors we specialize in with powerful web applications and other best-of-breed technologies and services to create customized, cutting-edge, and value-for-money web and mobile solutions for our customers,” explains Neilson. This has powered VerseOne’s consistent growth for more than a decade.

Another important reason for the company growth is its people. To bring out the best in its employees, VerseOne sets specific mutually agreed goal and objectives. With daily and weekly stand-ups, the employees have an outlet for sharing their observations. The company takes on board the ideas and suggestions given by employees. VerseOne gives freedom and latitude to its employees to suggest initiatives and execute on them.

With properly structured appraisals and supported aspirations, employees have a wide horizon for growth. Additional training, coaching, and mentoring are offered and encouraged. Interestingly, the employees are also involved in bid reviews from across functions, project kick-offs, and all decision-making about their roles and responsibilities.

In addition to participating in and presenting at a number of forums and industry-specific advisory groups, VerseOne produces white papers and thought leadership papers that are shared with its customers and the broader industry at large. VerseOne also ensures its solutions are extensible and future-proofed, developed using open standards to provide robust integration with customers’ existing business technology platforms.

Meet the founder of VerseOne

Alan Neilson is the founder and executive chairman of VerseOne Group. With a B.Sc. in Computer Studies, Neilson has broad experience in the IT industry spanning a 30-year career. As executive chairman, Neilson is responsible for the formulation of VerseOne’s current and long-range strategies and how best to execute these to maximize the group’s success through delivering innovative and value for money solutions to the customers. Prior to VerseOne, Neilson was the CEO and one of the founding directors of royalblue technologies plc—a wholly owned subsidiary of royalblue group plc.

Neilson is a serial philanthropist and enjoys extreme sports: in pursuit of these he has taken part in a number of high altitude treks in the Himalayas, trekked in Antarctica, cycled through rural China, and motorcycled across the USA, all in aid of charity. He has a passion for Web Accessibility, and his championing of this cause has been a major driver in making it a particular focus of VerseOne's web products and free events.

“The commitment to the customer experience by everyone at VerseOne enables the company to take a long view.”

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