Communication has a higher level of meaning on a deeper analysis. Of course, there are different types of communication depending on who is communicating and to whom he is communicating with. One popular mode of communication today is advertising. Advertising has helped in informing the customers about various styles, trends, brands and much more that is raging in the market.
Moreover, advertising also communicates to show that there are products and services that are useful to a person. But, advertising communication has no effect if it doesn’t reach the right target audience. An advertisement may be very attractive and informative, but has no value if it doesn’t reach where it is supposed to. And this is where 4INFO comes in.
4INFO helps advertisers to create and bring out results with deep meaning. Be it in their mobile or other cross-channel campaigns, 4 INFO delivers the right message to the right audience at the right time. “We begin by leveraging your CRM data or third-party segmentation or purchase data to precisely target your audience,” explains the CEO of 4INFO, Tim Jenkins.
Solutions that speak volumes
4INFO has an unbeatable scale, accuracy, and experience in running successful measured campaigns. The company develops and designs solutions that result in proving to the client about the value of the mobile strategy! Importantly, 4INFO identifies itself as a launchpad and not just any other platform. It guarantees that it is more than an ad tech platform.
4INFO strongly recommends its customers to launch powerful campaigns and measure what matters only. “By connecting the dots between your digital and offline data, we enable you to launch powerful campaigns that combine precision targeting with the ability to measure return on ad spend based on incremental sales transactions, no matter where they occur,” assures Tim.
4INFO caters to two main solutions which are advertising and platform solutions. When it comes to advertising solutions, 4INFO partners with the industry’s leading data providers. This enables the client to reach precisely targeted audience segments to deliver remarkable results. On the other hand, with platform solutions, clients can maximize the value of the data by matching more customers to more insights across more devices with more accuracy.
Mobile Accuracy Pinpointed
4INFO believes that the key to one-to-one, purchase-based targeting is by accurately matching people to their mobile devices. Of course, there are many other platforms that claim that they can, but only 4INFO’s patented Multi-Clustering Method offers unique and assured features of accuracy in determining results and does it without any limitations.
The company has successfully brought mobile display advertising out of experimental status and into modern reality. It has developed and placed the mobile display squarely into the mainstream with other measurable media such as direct mail and other digital media.
With 4INFO, any transition with a digital strategy along with a robust multi-screen approach is reachable to the right audience. 4INFO aids throughout the client’s customer journey and then backs up the efforts with true attribution. All thanks to 4INFO, the mobile devices have taken its rightful place as an integral part the advertising strategy.
Campaigns on Target
There are three things that are unique to 4INFO and make it stand apart in the crowd.
Accuracy: 4INFO matches people to their mobile devices with the accuracy of deterministic methods, so that the clients can target with precision.
Reach: 4INFO reaches more than 95% of all US smartphone users across all of their screens. With 4INFO, there is assured precision targeting at scale.
Measurement: Only 4INFO delivers ‘Return on Ad Spend’ by measuring what truly matters, and that is incremental sales lift, no matter where the transactions take place.
Ever wondered what happens when you accurately target highly segmented customers across all of their screens? Ever wondered what happens when you tie a valuable consumer data together at scale? 4INFO has the answers to questions like these. It leverages the synergy of segmented advertising and innovative platform solutions. The company enables the client to create bigger campaigns that deliver even huger results.
Tim Jenkins is the CEO of 4INFO and a seasoned Silicon Valley veteran with more than 25 years in senior operational and executive roles at several tech companies including Apple and Stratacom (acquired by Cisco). At Apple, Tim was responsible for developing the education business division in Europe. Employing a unique channel and product strategy he helped this division grow to over $500M in annual revenue. While at Stratacom he was a key player in their global expansion, entering 11 new major geographies in Europe and Asia as Stratacom grew to more than $250M in revenue.
Tim was also the CEO of Simpata, a SaaS-based HR and benefits platform licensed to major medical carriers. In 1995, Tim founded Creative Wonders, a joint venture between Electronic Arts and Cap/Cities ABC. Creative Wonders scaled from nothing to $30M in revenue and profitability in less than 3 years and was sold to The Learning Company/Mattel. Armed with extensive experience in developing profitable strategies and scaling companies, Tim will drive the expansion of 4INFO in the rapidly growing mobile market within the US and globally. Tim graduated Magna Cum Laude from the University of Cincinnati with a degree in business and finance.
“We begin by leveraging your CRM data or third-party segmentation or purchase data to precisely target your audience.”