Move beyond Backup and Recovery to IT Resilience with Zerto

The tough market situation of today is the driving factor for every business organization in the world. For this, everyone needs to be connected and available to their customers, prospects, and employees as well. The availability extends to 24/7/365, making a new world order of uninterrupted technology a non-negotiable business practice. In such a scenario, experiencing downtime for even a few minutes leaving data and applications unavailable puts a business at risk for irreparable harm to its hard-fought brand.

Worry not; Zerto is here to keep you up and running. Established to provide enterprise-class disaster recovery and business continuity software, Zerto is a company that helps in virtualized infrastructure and cloud environments. Zerto was founded in 2010 by Ziv Kedem and a team of storage industry veterans and is dual-headquartered in Israel and the United States.

The Zerto Effect

Digital transformation is driving the market today as businesses harness the power of technology to create new experiences, up their efficiencies, and ultimately beat the competitive rush. Zerto is your aiding partner in this journey. With its resilience technology for evolving IT, Zerto delivers automated and seamless business continuity and disaster recovery. The technology runs on all platforms including AWS, Azure, Hyper-V, and vSphere.

“Zerto Virtual Replication delivers critical application availability in the event of a disaster while creating recovery points (RPO) of seconds and recovery times (RTO) of minutes with continuous replication, without the use of snapshots and having no impact on production,” explains the founder and CEO, Ziv Kedem. This ensures businesses and their customers always have access to critical applications without any IT interruption, downtime or delay.

Zerto’s Enterprise Cloud Edition, part of the award-winning Cloud Continuity Platform, protects thousands of enterprises worldwide, with the simplest, most reliable BC/DR software solution built to protect applications on any virtualized IT environment, be it public, private or hybrid cloud. Zerto’s proactive approach to recovery gives companies confidence in their ability to withstand any disruption, easily incorporate new technology, and quickly adapt to accommodate evolving IT priorities.

Client’s Appreciate

Atlantic Fun Services, one of Zerto’s clients says, “With Zerto Virtual Replication, we do not have to maintain a complete environment on the DR site, which means we do not need to manage patch levels, application versions, etc. Replicating at the hypervisor is so seamless; we didn’t think it could be this easy.”

And they’re not the only one. Another customer of Zerto, Austin Radiological Association says, “Zerto works at the virtualization level, which allows us greater flexibility in the type of storage we replicate to and removes the limitations around LUN-based consistency groups. This solution adds a deeper level of control of recovery time objective (RTO) and recovery point objective (RPO) in a virtual environment than traditional replication methods.”

Keeping the Entrepreneurial Spirit

Zerto is a company that encourages entrepreneurial spirit and encourages career growth. Zerto’s popularity has enabled growth into new markets and is rapidly spreading across the globe. “We are expanding into new markets and hiring to keep up with the increasing demand for the product,” says Ziv. Zerto was the first company to launch hypervisor-based replication, an innovation in the data protects a market that won numerous awards and industry accolades.

The employees too, love being part of the innovative company. “Amazing culture, top-tier talent, rock solid product, and unmatched potential,” says the sales team at Zerto. A solutions architect believes, “If you want to join a team of some of the best folks in their fields who continuously drive forward, whether it’s in marketing, product development, sales, support, ops, or any other team- this is the place to be.”

The company’s mission is to keep enterprise and cloud IT running 24/7 by providing innovative, simple, reliable, and scalable business continuity software solutions. “We’re the company that believes in aiding employees to maintain work-life balance. We play as hard as we work and offer a comprehensive benefits package to support our people’s health and well-rounded lifestyle,” the CEO concludes.

The driving force of Zerto

Ziv Kedem is the Founder and Chief Executive Officer of Zerto. He leads the company’s corporate direction and vision. He graduated from The Hebrew University of Jerusalem and holds a degree in Mathematics and Physics. Previously, he co-founded Kashya Inc., now EMC RecoverPoint, where he served as Chief Technology Officer and developed the industry’s most widely used storage replication solution for disaster recovery. Prior to founding Kashya, Ziv co-founded a successful outsourcing business and served as a research scientist in an elite research unit of the Intelligence Corps for the IDF.

“Zerto helps customers accelerate IT transformation by eliminating the risk and complexity of modernization and cloud adoption.”

“Our platform is setting the standard of how companies achieve continuous availability, protect, and mobilize their data and applications.”

“We’re a company that believes in aiding employees to maintain a work-life balance.”