PREVENTION | PROTECTION | PROGRESS
Dawn of Praesidio
The word Praesidio in Latin means to guard and since 2012, this Denmark based company has strived to keep it true to all its clients till date. The problem with the security industry is that life and death situations are very much real. So factors like trust, confidentiality, and ethics are not just words to be written in a mission statement but something that has to be executed without compromising or bending laws.
In any other industry, startups can grow with the right amount of marketing and by delivering quality services, but in the case of the security industry, the only way to grow up is by building a reputation, gaining trust and delivering exactly what is promised because one wrong decision or policy could jeopardize an operation. Praesidio rose to prominence by word of mouth and hence it took them a while to grow but the company never had to look back or compromise on its values to gain a reputation like the rest of companies.
Because at the helm was a patient leader who knew persistence was key to survive in this arena and over time the company dealt with a diverse spectrum of clients from philanthropy, corporate & private sector, royalty and private families.
An Elaborate Clientele – From Kings to CEO’s
One of the ironies of security businesses is that they could never market their victories because the majority of them will be confidential. The Praesidio Group has an interesting client base ranging from Kings, corporate CEO’s, eminent people from sports, music, film industry and highly affluent families. And the group is proud to say they have diligently performed their duties to the entire client spectrum.
Attitude towards competitors
Susanne feels that the world has always space for good and honest players and she was welcomed by the ‘owner circle’ despite it being a male-dominated area. This may be because of her optimistic and unique way of approaching things that have earned her respect in the industry. Her policy towards competitors is simple, accept the fact that some people are ‘less helpful’, and stay true to one’s beliefs and strategy and the success won’t be too far and also have some faith in mankind. She always strives for a healthy relationship within her industry because in a complex industry like this, it is necessary to co-exist because when things go sideways in a challenging environment, it is always good to have a few extra hands on the deck.
There are no permanent arch enemies in the security industry, meaning they can be rivals one day and colleagues the next day. Some of them understand this balance while others cannot and in some cases, lives are at stake and therefore it’s important to lose the triviality of competitive mentality and focus on doing the job.
The Praesidio way of doing things:
Evolution of Praesidio
Praesidio made its way to glory through thick and thin by fully committing themselves into the work they are given and staying passionate about it till the very end of it. Over the years Praesidio has faced criticism especially to scale up at an uncomfortable rate. But Susanne believes in something different, she believes this business to be all about trust and quality and there are many instances where the competitors had to dilute this service by scaling too quickly. And her policies reaped results; the company now has permanent representation across various cities around the world including USA, UK, France, Belgium, Russia, and Hong Kong to name a few.
Feathers in the service cap
The company was also featured in two prominent magazines in the year 2019:
Pillars that guard the legacy
Leading the way
In our world, not many women would be willing to dedicate a lifetime in the field of security and that is exactly where this dynamic woman, Susanne Skov Diemer, founder and CEO of Praesidio Group stood out. She has more than 25 + years of experience in various fields of security ranging from risk, security, consulting and management, over the years working in U.S Department of State –Diplomatic Security Services (DSS), she received various government awards for her extraordinary work and with that grew her elite clientele in both private and public sector across the world. She’s well versed in many specialties, from Risk Mitigation, Crisis Management, Corporate and Personal Security, Staff Vetting and so on.
“I could see a need for a company like mine, where confidentiality, decency and informed professional knowhow were keys”, Susanne skov Diemer, CEO
“Praesidio Group delivers optimal security, intelligence & cyber solutions to corporations, governments and public & private sectors around the world.”