RedPoint Global: Customer Data Platform and Engagement Hub

Businesses rely on more customer data than ever before. But with the availability of this data comes a conundrum which is both a huge challenge and also an opportunity. Brands are looking to use data to personalize and improve the customer experience but they are unable to view the available holistically and fail to access it in real-time. This is a market need, something that the Massachusetts-based RedPoint Global is innovating in through its solutions.

Founded in 2006, RedPoint Global is a talented team of technology innovators that solves the customer engagement challenges of today through data, insight, and actions. The technology from the company is used by the world’s leading brands across the B2C industries Castorama, Coldwater Creek, dish, GoDaddy, Lovesac, Lucerna Health, Salesforce.com, Toyota, Omnicell, Xanterra and many more.

Gartner Magic Quadrant for Multichannel Campaign Management says, “Customer references see RedPoint as a true partner, giving high marks to the company's customer and professional services. They note strong functionality for the cost, particularly for data handling, deployment speed and the platform's overall flexibility.”

The company’s market-defining solutions for customer engagement and data management have consistently been ranked high in many lists for their innovation and ease of use. Even today, RedPoint Global is the only solution provider that has a single platform across three Gartner Magic Quadrants: Data Quality, Multichannel Campaign Management, and Digital Marketing Hubs. The Database Trends & Applications listed the company in its “Trend-Setting Products in Data and Information Management for 2018.”

RedPoint Global’s technology ranges from marketing services, data aggregation, and implementation-service partners which provides its customers innovations that change their outcomes in a great way. The company was praised highly in Gartner’s “Critical Capabilities for Data Quality Tools” reports.

Raises $13.5 million recently

The company continues to attract investors as it looks to expand. RedPoint Global announced an equity raise of $13.5 million in September this year. The fresh injection of funding will help the company continue its geographic expansion and forge new strategic partnerships. The round was led by Camden Partners and saw existing and new investors participate.

Meet the Chief!

Dale H. Renner, Founder and CEO

He has been at the helm of the RedPoint Global since he co-founded the company in 2006. He has more than 25 years of experience in CRM consulting, data processing and analytics software industry. Prior to RedPoint Global, he was the CEO ClarityBlue, Inc. Before that he was the CEO of Seisint, Inc. He has also served Accenture as a global managing partner. Here, he founded the company’s Global CRM practice. Under his leadership, its worldwide business grew to $1.5 billion.

A Case Study

Loyalty programs are one of the best ways to engage with the customers. A leading US specialty retailer turned to RedPoint Global to improve its customer engagement by optimizing its loyalty program. This particular specialty retailer and distributor operates thousands of stores all over the US, Puerto Rico, and even Mexico. This company serves as many as fifty million customers each year and has an annual revenue which is close to ten billion dollars.

With such a huge customer base, the retailer wanted to address the unique needs of its customers as individuals. But it could not individualize communications due to the sheer size of the customer base. Despite its best efforts, it failed to reach out to its premium loyalty program members. After three great attempts, it chose to go with RedPoint Global.

There were three main challenges to tackle:

-Creation of labor-intensive targeted lists and time consuming manual process

-Data quality issues which caused poor campaign delivery rates

-Retailer was not able to integrate across campaign channels, and could not manage opt-outs and the unsubscribes

-Retailer lacked a central repository for source data and campaign response data

RedPoint’s customer engagement platform was deployed to deal with these challenges. The platform was able to integrate the retailer’s customer data feeds, including the point-of-sale data from thousands of individual stores. It also solved problems that the previous attempts from the retailer couldn’t including successful matching and merging of purchase records.

RedPoint’s customer engagement platform helped the retailer achieve its core strategic goal which was to deepen customer engagement by maximizing communications. The campaign creation cycle time was reduced by 75% from an average of four weeks to just a few days. The retailer can now also measure customer churn accurately. It now has great visibility into campaign performance, and can measure and optimize marketing ROI faster.

“RedPoint Global’s software solutions empower brands to transform how customer experience is delivered.”

“RedPoint’s market-leading solutions for customer engagement and data management consistently earn top marks for innovation, comprehensiveness, and ease of use.”

“RedPoint’s solutions ensure a consistent, contextually customer experience across all enterprise touchpoints, to improve customer engagement, increase revenue, and drive profitability while lowering customer interaction costs.”