Everyone understands the competitive advantage and value that can be created with the discovery of a key insight. Historically, companies and researchers often took months and years to discover those insights – and were then able to reap the competitive advantage. The proliferation of sensors, communications networks, and other data collection devices provide the possibility of greater understanding of situations and markets globally. This proliferation of data, however, is often a double edged sword. So much value to be unlocked – but so much data to pour through.
Compounding the data overload problem is the fact that much of our analytical framework has focused on addressing a defined set of questions: things we know. With a defined set of questions, we can design processes, information systems, and workflows in a top down manner to provide an analyst with a set of tools (e.g., reports, maps, two dimensional graphs) that provide access to content that helps answer those questions.
In today’s data world, however, emerging problems may not lend themselves to defined questions and true analytical insight is often in questions that are not being asked of the data. The volume and velocity of data being captured allows – and requires – a new framework for discovering insight. True insight comes from gaining an understanding of the “unknown-unknowns.” Emerging problems require new ways of quite literally “looking” at data to understand what is there and what it can tell us.
SynGlyphX software provides a revolution in its approach to data visualization and insight discovery. SynGlyphX transforms data into a visual, 3D, immersive, and interactive environment. Unique in its ability to simultaneously display multiple variables about an entity, SynGlyphX software allows the user to see spatial, temporal, and relational data in the same environment – helping identify cause and effect. The ultimate value of SynGlyphX’s software is two-fold: 1) it allows users to quickly make sense of the volumes of collected data (reducing the need for highly skilled data scientists) and 2) it speeds the time from data to action.
SynGlyphX has built out a core software product that allows user to simultaneously visualize “n-dimensions” of data in a 3D space. Said more simply, SynGlyphX’s software allows users to see more of their data at one time – reducing the number of charts and graphs that users typically spread across a large conference table to see it all in multiple x vs y charts. Allowing the user to more quickly discover patterns, trends, and anomalies in the data.
John Carroll University (JCU) has been using SynGlyphX’s software in its computer science program to explore and understand the benefits of data visualization as an aid to both the discovery of critical insights in data and in communicating findings to an audience. JCU students have used side-by-side comparisons of data within standard data analysis tools relative to SynGlyphX®’s visual analysis. “We saw that students found answers to questions using visual analysis in SynGlyphX’s GlyphViewer™ faster than using spreadsheets,” said Palmer. “In some cases, students could not find the correct answers in spreadsheets.”
Using SynGlyphX’s software, researchers at Duke University Medical Center’s Cheer Applied initiative discovered a potentially life-saving insight – in data that had previously been analyzed with more traditional methods.
“When we saw our data visualized in GLYPHVIEWER, we immediately found things we didn’t initially explore,” says Kris Schulz at Duke University Health System. “We saw, very clearly, that those with Hispanic ethnicity had a bleed rate that was 3 times higher than those of non-Hispanic ethnicity,” she adds. Ethnicity had not been included in the research plan because the existing process required that questions were determined prior to data analysis.
With SynGlyphX, the medical team was able to replicate the findings from more traditional data analyses in less time. They could also discover previously undiscovered insights in analyzed data, and more efficiently and effectively communicate findings to researchers and patients. “When presenting data to peers, we noticed that surgeons, doctors, clinicians and scientists were much more engaged… When data was presented within SynGlyphX, you would see people perk up. They stopped looking at their phones and became very engaged in our presentation,” added Schulz
Industry Specific Solutions
SynGlyphX’s software can be used to address a wide variety of data and domain situations. The company is increasingly creating industry specific data visualizations to address common industry problems.
In a joint venture with the University of Notre Dame, SynGlyphX has launched its GlyphEd product for Higher Education. GlyphEd addresses data needs in the Enrollment Management office. GlyphEd provides a unique way of holistically visualizing all the data known about a prospect or an applicant or a student. This allows clients to see and know faster which further enables them to take appropriate actions.
“GlyphEd visualizations give us better insight into the overall well being of our student population as we work to help them persist and thrive,” says Terry L. Mills, Ph.D. Assistant Provost for Student Success, John Carroll University. LeShane Saddler, Associate Director of Undergraduate Admissions at the University of Notre Dame said, “GlyphEd provides pre-built visualizations that allow us to more quickly assess the whole student – in context of the full student population – so that we can make the best choices.”
Bringing Data to Life
The human brain is wired for pattern recognition. Data aligned with shape, size, color, transparency and other factors enable humans to process even subtle changes. By bringing data into three dimensions, SynGlyphX brings data to life and insights to client’s attention. SynGlyphX uses well-understood techniques developed in neuroscience to help businesses understand the data far more rapidly than was possible before. Now even the most inexperienced user can understand complex data.
With SynGlyphX, it is easy to reconfigure analyses to test new hypotheses. Users can visually interact with and analyze their data, use filtering to ask questions of the data, and discover the answers that the data is trying to tell. SynGlyphX users are discovering key insights in their data and benefiting from being able to see all the relevant facets of data at one time.
Data Analytics is shifting to agile, self-service tools that empower the end user. SynGlyphX democratizes data, enabling not just data scientists, but others too to derive insight from the data.
Meet the Founder of SynGlyphX:
Mark E. Sloan is the President and CEO of SynGlyphX. As the co-founder, he brings more than two decades of experience in the technology industry to the company. As President and CEO, he brings particular focus to business development and marketing of SynGlyphX’s offerings as well as driving a strong operational foundation to enable scaling of the organization. Prior to SynGlyphX, Mark co-founded RTM Consulting, a global consulting firm focused on the technology services industry. Mark has an M.B.A. from The Wharton School of the University of Pennsylvania. He is a frequent speaker at industry events and has served as an Advisory Board Member for the Technology Professional Services Association (now Technology Services Industry Association (TSIA).
“We want Data to tell its own story.”
“Transforming Data to Knowledge. Faster.”