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30 Smartest Companies to watch 2018


ciobulletin inkling jeff carr ceo

“We’re about working smarter”: Inkling

The current times require a lot of data for everything. In fact, we produce immense amounts of data and content and there are thriving organizations that utilize this content for business. Today’s digital content is vast and includes every industry. So, how do other organizations manage and build with this data? That’s where Inkling comes in with its innovative solutions that can help you with digital content.

Based out of San Francisco, Inkling develops tools for businesses to build, manage, and distribute digital content. Founded in 2009, the company is set on a mission to change the way field workers get their work done. “As more businesses invest in mobile devices to help field teams do their jobs, Inkling aims to be the number one enterprise software system for communicating with and coordinating execution in field teams,” says the CEO, Jeff Carr.

With a vision to reinvent the way knowledge is created and shared, a trio of innovators: Matt MacInnis, Josh Forman, and Robert Cromwell, joined together to establish Inkling. The company’s stronghold lies in mobile publishing, cloud publishing, content management, mLearning, training and development, apps, authoring solution, and eBooks.

Working Smart

Inkling started with an idea to modernize the way people learn. “We built an innovative platform to convert printed content to digital — grounded in the belief that technology should not only be useful, but delightful too,” Jeff says. The central focus of the company revolves around creating and developing tools to help organizations be better efficient. This includes everyone in the upper management as well the workers in the field. 

“We believe that everyone has an important role to play and that the bigger picture is comprised of countless smaller pieces, all adding value in their unique way. It’s how we treat each other, and it shows in our work,” he further explains. Because when the whole team works smarter, business is more profitable, more enjoyable — and open for better! Openness, honesty, grit, courage, and transparency are the values that are upheld in every situation at Inkling. When an organization vows to be transparent, it also means to be vulnerable and requires humility, integrity, and trust. “We have the courage and resolve. We embrace the struggle,” noted MacInnis.

Inkblots

There are more than a few perks of being a part of Inkling. The Inkblots, as they call themselves, never have to worry about going hungry! Be it lunches and salad bars or artisan coffee, tea, and healthy snacks, the team has it all fueled up to continue innovation. “If you’re working late, your dinner is on us,” claims Jeff. Inkling is headquartered in the vibrant Financial District of downtown San Francisco and has a spacious, comfortable office with both quiet and activity areas. But that’s not all. Inkling shares a rooftop garden with views of the Bay for those sunny (or foggy) San Francisco days!

The employees at Inkling have a lot of flexibility in their schedules. The company understands that everyone has different schedules and commitments both in and outside the office. Inkling allows employees to get their work done with the option to work-from-home. This further allows employees to spend time with their family as well.

Inkling believes that healthiness equals happiness. Hence, top-of-the-line medical, dental, and vision plans; a monthly wellness stipend; weekly mindfulness sessions; secure bike storage for those who cycle to work; and more are some of the beneficial perks of working at Inkling. Additionally, Space Guild, Cycling, and Inkling Book Club are other diverse interests that are embraced here to create a positive environment where everyone can be involved.

Upholding Values 

With all the perks involved in working at Inkling, the company ensures that it takes initiatives and follows through on commitments. With every decision taken by the company, it understands the role in every outcome. “We listen to one another. We seek to understand one another before we seek to be understood. We ask questions before we reach conclusions,” adds the CEO. “We seek continuous improvement to our products, our processes and ourselves. We promote continuous learning and creativity.”

The employees at Inkling truly understand the needs and pains of its customers. Inkling is customer obsessed and is solely committed to customer’s success. While the customer is the sole agenda, Inkling also concentrates on the speed of the work done. Without compromising beliefs, Inkling speeds up on the work process. “We do unto one another, and our customers, as we would want to be done to us. We can sleep at night with our decisions,” he signs off.

Meet the Visionary of Inkling

Jeff Carr, CEO

With his extensive CEO, COO, and CRO experience ranging from venture and PE-backed firms to $2B+ public companies, Jeff is passionate about building a great company and sales cultures while scaling growth, revenue, and profits. He is a collaborative team-builder with a service mindset and leads from the front. Jeff cultivates relationships and provides feedback, recognition, and coaching to inspire employee engagement. He spends significant time in the field with customers, prospects, partners, influencers and sales teams to build deep, enduring partnerships.

“Our mission is to revolutionize the way information flows between employees, partners, and customers.”

“We seek continuous improvement to our products, our processes and ourselves.”

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