Mobile Messaging Startup Attentive raises $40 million

The New York-based mobile messaging startup has announced that it has raised $40 million in its Series B funding round. The round of funding was led by the VC firm Sequoia. The funding round further saw participation from Bain Capital Ventures, Eniac Ventures and NextView Ventures. New investors IVP and High Alpha also joined the list of investors.

Attentive was founded by the industry veterans who founded TapCommerce previously. The mobile app retargeting platform was acquired by Twitter in 2014. The founders with the ambition of bringing their expertise to the mobile space and behavioral data technology founded Attentive in 2016.

Brand communications have depended heavily on mobile messaging and forward-looking businesses have adapted their messaging strategies to market products proactively. Attentive has been helping retailers personalize their mobile messaging. Over 400 retail brands including Sephora, Urban Outfitters, Coach and Jack depend on Attentive for this.

“As people increasingly use messaging as a primary form of communication, businesses will too,” said Pat Grady, partner at Sequoia. “With their mobile messaging platform, Attentive is leading a new category of direct-to-consumer marketing that we believe has huge market potential. We’re thrilled to partner with the entire as they grow and provide brands with modern, effective tools to better engage with customers.”