Google, a giant search engine company has banned a major Chinese app developer CooTek from the Play Store and its Ad platforms for violating its advertising policies.
CooTek is Shanghai-based and is listed on the NYSE (New York Stock Exchange). It had hundreds of Android apps in the Play Store, including the popular Touch Pal keyboard apps. Monetization and App development is the core of CooTek’s business.
According to BuzzFeed News, CooTek was committing ad fraud and violating Google’s advertising policies. CooTek apps continued to bombard users with disruptive ads even after the company claimed it had stopped its ads.
This was not the first time that Google has taken action against Chinese developers for violating Play Store app policies. Last year, Google also removed other popular apps like Do Global for violating company policies.
“Our Google Play developer policies strictly prohibit malicious and deceptive behavior, as well as disruptive ads. When violations are found, we take action,” a Google spokesperson said.
In response, CooTek apologized and said it uploaded new, clean versions of its apps. Google re-evaluated these apps and accepted them back into the Play Store after confirming they were safe.