December 10, 2015
Pixalate, a real time fraud protection provider, reported that a new botnet which is specifically targeting large corporations is taking over user machines to generate high-value ad fraud.
“The Xindi botnet has already infiltrated around 8 million machines at more than 6,000 enterprises”, said Amin Bandeali, CTO at Pixalate. "We noticed an uptick of behavior from these enterprises on a high scale," he said.
The company which monitors advertising networks for fraud, detected the botnet by tracking connections to "ghost websites" that only non-humans visit. It is set up to exploit vulnerability in the way advertising networks work.
The botnet has been spotted at more than 10 percent of Fortune 500 companies, around 1,500 university networks, and more than 200 financial and government organizations. The botnet evades detection by loading some ads in the background and it specifically targets corporate users with sophisticated phishing emails. "It gets blended into the regular Internet browsing traffic," Bandeali said.
“The way this particular scam works is that the bad guys set up a "ghost website" -- a few fake articles, and a lot of ad space. Then the bad guy goes to advertising exchanges and sells ads on this website. The advertising exchanges provide code snippets -- the "ad tags" -- that the bad guy places on the fake website. Normally, that's where the ad fraud stops, but advertisers are catching on that these websites aren't actually visited by regular people, just botnets. But in this particular case the scammers exploit a vulnerability in the advertising protocol and spoof the domain name, making it look as if the ad ran on”, says a popular business news site.
This combined with the fact that the visitor is coming from a big corporation, means that the advertiser is willing to pay extra for this traffic. "This botnet has a list of over 500,000 domain names that users of these corporations visit on a regular basis, and use them to load these ad tags," said Bandeali.
Ad exchanges find it difficult to monitor this because the ad space typically gets sold and resold by several layers of aggregators, in real time. In addition, the botnet only pretends that a person has viewed the ad and does not try to click on the ad, which can attract higher scrutiny. Some ad exchanges do check that the site that seems to be showing the ad is actually the site that's supposed to be running the ad, he added, and Pixalate publishes the rankings of the best advertising networks.
“Ad exchanges should also patch the vulnerability in the protocol. If they don't, the botnet, which is currently costing advertisers around $246 million a month, is projected to cost advertisers up to $3.6 billion by the end of 2016 and it’s growing as we speak”, he said.