Heineken Urban Polo will employ Oracle artificial intelligence (AI) in the cloud for digital concierge for all its events in New Zealand. The concierge will include information about the game rules, timings of pony parade, details of the players, DJ’s name etcetera.
Users can feel comfortable to ask any questions via Facebook messenger. The deep learning-based natural language understanding (NLU) behind the Oracle Intelligent Bot means it can comprehend conversations, determine intent and respond in context.
The chatbot will understand the questions, and gives better response to you by powerful machine learning.
“The chatbot’s been a really powerful tool for us, helping enhance the consumer experience and attaining a ‘closeness’ and personal means of contacting our consumers and followers,” said Simon Wilson, Director, Heineken Urban Polo.
Urban Polo will next move to Singapore after four game series played across various locations in New Zealand. Duncan Richards, Digital Specialist, Oracle Australia and New Zealand said that it can be difficult for the users to download the app for just one event. This is the way customers can engage with the organizers and give the best consumer experience. There is so much potential for more. Right now it is conversation, and the ability to pull in other digital content like maps or video, but next year it could be incorporating VR, with attendees getting to participate in the polo match.