Will the Adobe Analytics’ tracker’s prediction be true?

adobe analytics outperformed retail sales

The holiday season’s final retail push is yet to come, but early results can easily predict the winners. The competitors are Omni-channel retailers with strong mobile platforms, physical retailers, and e-commerce. It is quite evident from the latest insights that E-commerce retailers nailed this Black Friday because their digital sales saw a spike of 20 percent, and Adobe Analytics’ tracker showed that sales reached $7.4 billion spanning across 4,500 retail websites. The latest Black Friday sale was the second-largest online shopping day in history, and it overshadowed last year’s Cyber Monday. Adobe made a prediction that Cyber Monday 2019 will overthrow the previous year’s sale and reach almost $9.4 billion. 

Customers not only shopped more online, but they also cut down the delivery time by manually picking up their orders from stores. These buy online pickup in-store method has successfully bridged the gap present between offline and online retail operations. There was a considerable boost in cart value by 6 percent, and adobe stated that consumers were more comfortable to purchase online for bigger ticket items. On the flipside, shopping centers and malls saw a decline in its in-store shopping activity, and the transactional value dropped by 6.7 percent. This reporting includes retail segments like large-format big-box, specialty apparel, mall-based, and standalone stores.