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Amazon launches its Prime service in Brazil

Retail

CIO Bulletin
2019-09-10

The online retail giant Amazon has announced its Prime subscription service Brazil. The premium service from Amazon is due to go live in Brazil on Tuesday. It will be interesting to see if the launch will help the company compete well locally.

While Amazon has done great all over the world, it has struggled to capture the market in Latin America. Its rivals Magazine Luiza and Mercado Livrehave given the giant the run for its money till now.

With the launch of Prime in Brazil, its customers will be able to avail free shipping and a maximum 48-hour delivery. The service will be available in 90 municipalities for goods which range from clothes to electronics. It addition to this, the Prime customers will have access to music, books, movies through Amazon Prime.

The Prime membership will cost 9.90 reais ($2.42) per month or 89.00 reais per year.

The American e-commerce major is looking to make inroads into the biggest economy in Latin America through its best service on offer. “We went as fast as possible and as slowly as necessary,” Jamil Ghani, Amazon Prime International Vice President, told Reuters.