Hyundai Motor Co., the Korean car-maker, opens a “digital showroom” at Amazon. The new showroom which is already up and running offers the car buyers the ability to check prices and reviews, book test drives, check dealer inventories and many other facilities. The Amazon’s Hyundai page redirects users to the websites showing inventories at specific dealerships.
The showroom begins by introducing the buyer about the latest inventories, the technology, and vehicle features. The buyers can then learn about the Hyundai Assurance Program – which publishes pricing (at specific dealerships), organizes test drives, facilitates purchasing, and a three-day money-back guarantee included. “Hyundai Shopper Assurance… the first step in modernizing the way people shop for and buys cars,” says Dean Evans, CMO of Hyundai Motor America. “...a leap toward streamlining the car buying process through new technology,” he added.
Tim Maxwell, Hyundai’s Senior Group Manager for digital marketing said, “This collaboration with Amazon provides customers with the ability to learn about Hyundai vehicles in a way that matches their expectations for nearly every other type of purchase.”
Hyundai began its collaboration with the retail giant Amazon in 2016 through an online program “Prime Now, Drive Now”, for booking test-drives. Hyundai is also the first company to connect its vehicles to homes using the Blue Link connectivity system via Amazon Echo and Alexa.
The Hyundai-Amazon tie-up can interfere with businesses like the cars.com and Autotrader which are independent research sites for new and used cars of most brands, including Hyundai.