August 11, 2017
Salesforce’s new AI feature will help brands track images on social media. It’s latest feature of its native AI, Einstein. While brands have always been able to search for company mentions on social media, they lacked the ability to search for pictures of their logos or products in an easy way. This is where Einstein’s new feature comes into play.
The company has introduced Einstein Vision for Social Studio, an AI backed feature that provides brands to search for pictures related to their brands on social media in the same way they search for other mentions. The new product is a combination of Einstein’s AI algorithms including its image classification for image recognition and visual search, brand detection and product identification. It also makes use of Einstein’s Object Detection to recognize objects within images including the type and quantity of object.
Although AI is still is its infancy and nowhere near its full potential like Jarvis from Iron Man, it has come a long way in a very short time. It has gotten pretty good at perception and cognition tasks in recent years thanks to the advent of machine learning and big data. With the computing power available and the data that is produced everyday AI has had its fair share of schooling.
“If you think of it from a company point of view, there is a huge volume of tweets and [social] posts. What AI does best is help surface and source the ones that are relevant,” said Rob Begg, VP of product marketing for social and advertising products at Salesforce.