NFL to shake hands with TikTok

nfl associates with tiktok

Social media video app, TikTok, and NFL collaborate to add NFL content on the backdrop of 100th season that will kick-start on September 5th. The collaboration will roll out an official NFL account on the video platform, as well as a series of NFL-themed hashtag challenges and other marketing opportunities for brands around the NFL content.

“We’re thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience,” said Mayan Scharf, Global Partnerships, TikTok. “TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community,” he added.

“Partnering with TikTok is a natural extension of our media strategy,” said Blake Stuchin, vice president, Digital Media Business Development for the NFL, in a statement. Blake also said that TikTok is the best platform to reach the audience across the world, and the perfect way to kick-start NFL’s 100th season is bringing up the NFL programming and hashtag challenges- that will be fun-filled with new content and the best way to entertain the audience.