MediaMath Chief Marketing Officer Joanna O’Connell was quoted in an earlier interview as saying, “It’s about bringing the power of Watson AI into the bidding process, essentially creating real, cognitive bidding in an advertising environment.”
There have been inventions done within digital marketing sphere to deliver only those ads to people that won’t disturb or annoy them. This new partnership between IBM (Watson) and MediaMath will help bridge this gap further.
Why have the two companies associated?
The two companies have expressed joint interest in creating evolutionary steps together. These steps would include:
This partnership will take digital marketing to a whole new level.
How will the marketers benefit from this partnership?