Workday acquires Pattern Technologies; aims for team collaboration

Workday is known for its ERP software. It has recently acquired the team of a startup company called Pattern Technologies. The news of the acquisition was announced by the CEO of Pattern, Derek Draper, on his LinkedIn network. The details of the acquisition haven’t been disclosed.

The team at Pattern had previously created an online business workspace services. This integrates email, calendar, and CRM functions within a relationship graph that have been used by millions of people and companies.

Pattern was funded and backed by Felicis Ventures, SoftTech VC, First Round Capital and other angel investors. Last year, the company received $2.5 million in seed funding. The company works to lighten the load of managing customer relationship for salespeople.

With this acquisition, Workday will likely be utilizing Pattern’s well established expertise. Workday’s open platform initiative aims to broaden its group. This includes its group of partners, developers and independent software vendors. The acquisition of Pattern shows that Workday targets to widen and change its business model to a larger ecosystem approach.

Derek Draper and his cofounders were each ex-Googlers. On his LinkedIn network, Draper said that the team were, “thrilled to embark on this new adventure and are looking forward to building the future at Workday.” The company’s machine learning tools will enable the rep to better understand and capitalize on changes in prospect activities.