GameStop Strikes a Partnership Deal with Microsoft

GameStop has announced that it has struck a multiyear partnership deal with Microsoft to expand its physical and digital video game offerings. The partnership will also look to enhance GameStop’s retail infrastructure.

The Texas-based company GameStop is a global retailer of multichannel video game, pop culture collectibles, consumer electronics and wireless services. It operates more than 5,800 stores in 14 countries across Europe, Canada, Australia and the United States. GameStop delivers enhanced gaming solutions to its customers by leveraging its customer network, PowerUp Rewards, and omni-channel capabilities.

The partnership with Microsoft will give GameStop a way to standardize its business operations on Microsoft cloud solutions and hardware products to deliver best experiences to its customers and enhance the omni-channel customer access point for video game products. GameStop associates will be given Microsoft Surface devices to enhance the in-store experience for the customers and improve the retail experience at GameStop stores.

In association with Microsoft, GameStop will be rolling out Microsoft 365 and Microsoft Teams to its stores to help around 30,000 of its store associates enhance their workplace productivity through collaboration tools.

Jim Bell, GameStop’s Chief Financial Officer said, “By standardizing on Microsoft 365 and Dynamics 365, all accessed with Microsoft Surface devices at our fingertips, we will be able to create a better connection with our associates and provide them with powerful new tools to deliver rich engaging experiences to our customers while significantly enhancing our cross-channel view of inventory ensuring the most efficient delivery of products to our customers.”