Google announced in its recent blog post that the company is acquiring the wearables company ‘Fitbit’ for a sum of $2.1 billion. The announcement is a boon for both companies as the latter company has been struggling for a while now and Google has been working on a Wear OS with zero breakthroughs.
Apple, on the other hand, seems to be making tremendous growth in the wearables category and Google wants to give it some tough competition. At the beginning of this year, the IT services giant, Google, had purchased the smartwatch IP from watchmaker Fossil for $40 million. And with the latest acquisition of Fitbit, Google’s plans are clear and Apple can expect a huge fight in the wearables category in the coming years.
“Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software, and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” wrote Google device SVP Rick Osterloh in his blog post.
Google’s Fitbit acquisition had invited severe criticism from Fitbit users via Twitter. The users were concerned about how Google would now have access to their fitness data and may consider using it for advertising. But the Google executive reassured Fitbit users that the company has no plans for selling personal information. The users will be given a choice to review, move or delete their data in Fitbit.