Alexa Pharmaniaga embraced SAP HANA

Pharmaniaga embraced SAP HANA


Pharmaniaga embraced SAP HANA

Pharmaniaga Bhd, Malaysia’s largest pharmaceutical company recently embraced SAP HANA platform (high performance analytic appliance) for operational efficiencies and greater productivity. Previously, Pharmaniaga deployed SAP S/4 HANA solution which is a real-time enterprise resource management suite for digital business.

 SAP S/4HANA is built on SAP’s advanced in-memory platform, SAP HANA, and offers a personalised, consumer-grade user experience. This new system is implemented to escalate Pharmaniaga’s effectiveness and coherence in managing production orders, quality management, delivery and product costing.

“The Internet of Things (IoT) and System Integration are the two out of nine main pillars in the Industry 4.0. We have embraced this new revolution and set our sights on further growth as we become increasingly aware on the importance and needs of digital technology in our organisation to enhance the works productivity and efficiency using the best practices,” said Pharmaniaga managing director Datuk Farshila Emran at the Pharmaniaga ‘Go Live’ ceremony held recently.

She added, "We began looking at several vendors in the market since 2015 to assist us in transforming our existing system and through this filterisation, we found SAP is able to cater to our requirements in providing end-to-end solutions that matches our business needs.”

SAP Malaysia managing director Terrence Yong said, “SAP S/4HANA is the digital core that integrates technologies such as the Internet of Things (IoT), Big Data, real-time analytics, mobile, business networks, third-party systems, and more.”

He added, “The power of SAP HANA enables enterprises to work with large amounts of granular data to better understand customer demands, behaviors and preferences – targeting the precise audience with the right offers across every customer segments, tactics and channels.”


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