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Advertising technology or AdTech is a dynamic tool that automates ad placements, the bidding process... Advertising technology or AdTech is a dynamic tool that automates ad placements, the bidding process, and AI-driven targeting features in the digital platform. It consists of advances in programmatic advertising, data privacy regulations, and personalized systems. It includes such ideas as optimizations of ads through AI, new trends in contextual advertising, and innovations in mobile and video advertising. As brands are getting very much focused on consumer engagement and transparency, the AdTech Solutions incorporate all kinds of machine learning and predictive analytics for better advertising efficiency. The new privacy laws and cookie-less tracking technologies are constantly changing the way advertisers reach and interact with their target audiences. Read More
Digital-marketing
Artificial-intelligence
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