Alibaba Revolutionizes Olympic Broadcasting with Cutting-Edge Cloud and AI Services

Transforming How the World Watches with Extraordinary Access and Insights for the Paris 2024 Games

Alibaba Group’s cloud computing division is set to transform Olympic broadcasting through groundbreaking cloud and AI technologies. Partnering with Olympic Broadcasting Services (OBS), Alibaba Cloud has launched OBS Cloud 3.0, an innovative platform that will serve as the primary method of content distribution for the Paris Games. This marks a historic shift from satellite broadcasting, a staple since the 1964 Tokyo Games.

OBS Cloud 3.0 promises unprecedented access to Olympic images and videos for media outlets worldwide. As the official broadcasting arm of the International Olympic Committee (IOC), OBS will leverage this platform to ensure billions globally can experience the Games like never before.

This cloud-based approach is a first for the Olympics, with Alibaba emphasizing the historical significance of this transition. Timed with the rise of global AI, led by innovations such as OpenAI’s ChatGPT, this move underscores the growing influence of AI technologies.

Alibaba's AI-enhanced platform will not only improve content distribution but also enhance commentary quality. Their large language models will assist commentators, providing more insightful and in-depth analysis for viewers.

Other tech giants and startups are also contributing to the AI-driven Olympics. SenseTime will offer AI data analysis for China’s basketball team, Intel and the IOC have created AthleteGPT to assist athletes in the Olympic Village, and Google, in partnership with NBCUniversal, will provide 3D maps and advanced information retrieval systems.

Selina Yuan, president of international business at Alibaba Cloud Intelligence, expressed optimism about the collaboration with OBS, highlighting its potential to revolutionize the viewing experience and demonstrate the relevance of advanced technology on a global scale.