Google is getting serious about its cloud game and its management team is focusing its efforts on certain enterprise verticals like healthcare, manufacturing, financial services, and energy. Also, retail has been a growth avenue for the company as Amazon’s rivals are not quite happy with running their services on AWS.
All this has inspired Google to launch a number of updates to its services for retailers on the NRF 2020, which is one of the largest retail events. The announcements focused on certain vertical editions of existing services like Google Cloud API Management for Retail, powered by Apigee or Google Cloud Anthos for Retail that targets retailers who want a modern approach in their store operations and infrastructure.
Google is also adding new customer programs like the Retail Acceleration Program and making way for its white-glove Customer Reliability Engineering service that helps retailers with better planning during peak hours.
There are several services like Google Cloud 1:1 Engagement for Retail which provides a premise for retailers to make use of Google’s big data platform and build personalized recommendation models to better engage with their customers. There’s also a buy optimization and demand forecasting service from Google that aims to provide better support in logistics operations.