Google Cloud brings in digital transformation to the retailers

google cloud digital transformation

Google Cloud is helping retailers go digital and increase ability by making a bid using its cloud computing potentiality and an erstwhile Neiman Marcus Group executive will play the leading role.

Google Cloud has been focussing on six industries since Thomas Kurian, CEO took over last year. “It’s one of our largest and fastest-growing industries,” said Carrie Tharp, Google Cloud’s vice president of retail and consumer. Tharp joined Google Cloud last August from Dallas luxury retailer Neiman Marcus Group, where she was chief digital and marketing officer across all divisions (Neiman Marcus, Neiman Marcus Last Call, Bergdorf Goodman and Horchow) and, for the last approximately eight months there, interim president of the Neiman Marcus brand.

Google usually does not release its retail growth metrics, but recent customer wins include the Etsy e-commerce website, Lowe’s home improvement chain, online furniture and home goods retailer Wayfair, and John Lewis Partnership, a London-based retail company.

“We work with … seven of the top 10 retailers [and CPG companies] and are having rapid growth and success with folks in that customer data platform space and e-commerce hosting,” Tharp said. “Google overall, and then therefore Google Cloud, is seen as a retail innovation partner of choice because we do have those capabilities across Alphabet that can really create something unique and interesting.”