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Gap Inc. now makes digital marketing leader one of the board directors

Digital Marketing

Gap Inc. now makes digital marketing leader one of the board directors

Lisa Donohue is now one among the board members in Gap Inc.

Gap Inc appointed Lisa Donohue as one of its board of members who was previously working as global consumer, data and digital marketing leader. Donohue served as the CEO of Publicis Spine, the data and technology arm of French multinational advertising and public relations company Publicis Groupe.

This is not all, she also was the former chief executive of marketing agency Starcom USA, where she led brand vision, client relationships, product and growth, and as global brand president of Starcom Worldwide.

“Her track record of unlocking growth through creativity and science, will complement the board’s oversight of Gap Inc.’s long-term strategy,” said Bobby Martin, executive chairman of Gap Inc.

Gap publicly announced in 2020 a business model pivot which included closing underperforming brick-and-mortar stores and focusing on digital-first sales. Since then the company has decided to invest in technology including a virtual fitting room startup and a retail software startup.

San Francisco-based Gap Inc. (NYSE: GPS) encompasses the Old Navy, Gap, Banana Republic, and Athleta brands. Fiscal year 2020 net sales were $13.8 billion.

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