Instagram first launched its Shopping feature for business accounts in the US last year. It had started testing the shopping photo tags in November 2016 before making ‘Shopping on Instagram’ available to businesses. And now, it is expanding it to eight other countries, which are Canada, Brazil, the UK, Germany, France, Italy, Spain, and Australia.
One should know that Instagram doesn’t allow links to be placed in captions. This is why Shopping on Instagram is going to make it easier for brands to drive followers to their e-commerce stores. At the same time, ensuring that the users continue spending some time in the app before clicking away!
When a business uses Shopping on Instagram feature to post a picture, it displays popups with prices and a link to a new page within Instagram. This will also have more information and an additional “Shop Now” button that redirects users to the product on the brand’s own online store.
According to the stats released, about half of its daily active users currently follow an “active shopping business.” With the new geographic expansion to eight more countries, Shopping on Instagram will cover more markets. This is also why Instagram announced its plans to monetize the feature by allowing business users to display shoppable photos to people who don’t already follow them.