Mapp introduces Digital Marketing Playbook

Customer engagement platform, Mapp, released a Digital Marketing Playbook that provides marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue.

This tool is free of cost and is an interactive tool which provides straight-forward and easy-to- execute digital marketing tactics that have provided confirmed results. The tool takes care of website personalization, email automation, mobile and social media, paid media and in-store activities.

The Playbook creates simple steps to map out their digital marketing activities:

• You can browse and get a list of 100 digital marketing tactics that have given proven results. The Playbook teaches the practical use of every tactic and and illustrates how this has already been successfully implemented by other brands. Gain expert tips on what you can do to improve your existing activities
• Focus on the tactics that has the potential to give a clear picture of marketing improvement opportunities based on effort, value, and investment. Re-prioritize tactics as your business objectives change
• You can share the list of priorities with your team and agencies to make sure that everyone has an idea what to focus on

Ricardas Montvila, Senior Director, Global Strategy, Mapp, said: “There are many things you can do to improve your digital marketing. It can be mind boggling to identify the opportunities that will provide the greatest uplift with the least amount of time and generate the biggest ROI. This Interactive Playbook was created to inspire marketers and agencies, as well as to guide you through the prioritization process.”