Home industry digital-marketing Maruti Suzuki Expands Digital Reach and Subscription Models to Boost Market Presence
Digital Marketing
CIO Bulletin
2024-07-22
With the aim of improving consumer engagement and market penetration, Maruti Suzuki is concentrating on digital marketing and subscription services.
Leading the Indian car sector, Maruti Suzuki, is focusing on subscription-based models and digital marketing techniques to increase its market share. Leading the charge in investigating new opportunities in digital media, out-of-home advertising, and traditional marketing channels is Partho Banerjee, senior executive officer of marketing and sales.
Banerjee recently discussed in an interview the company's move to hyperlocal marketing with Google My Business and other tools that allow for individualized consumer interactions within a 10-kilometer radius around their sales outlets. This strategy seeks to maximize customer pleasure and engagement and is combined with strong data analytics and CRM initiatives.
With about 35,000 sales in the first two months of its release, the fourth-generation Swift "Epic" launch has been a noteworthy milestone that shows the brand's strong market appeal. In addition, Maruti Suzuki’s subscription service for the Swift that serves mostly temporary residents of cities and has now sold more than 10,000 units since launch.
Banerjee stressed the value of improving brand equity and customer experience, emphasizing the necessity to fully comprehend consumer wants and match product offerings accordingly. Maruti Suzuki maintained a strong brand presence across a variety of media last fiscal year by allocating 65% of its marketing expenditure to traditional channels and 35% to digital ones.
Looking at future, Maruti Suzuki plans to keep growing its subscription services and digital presence in expectation of increased acceptability and steady growth.
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