Nexigen Digital is the parent company of VentraIP and Synergy Wholesale and has now acquired Digital Eagles, Melbourne-based digital marketing agency. Digital Eagles provides services like SEO, social media, e-commerce and consulting work. The firm’s customers are Bendigo Bank, L’Oreal and Harris Scarfe. Google and Facebook are Digital Eagle’s vendor partners.
The acquisition comes following Nexigen’s launch into the digital marketing space with its Circular Media Group brand.
“This is a best-case outcome for all stakeholders in the Digital Eagles business, and we look forward to bringing operational stability, sensible management and an extremely positive outlook for all,” Nexigen Digital co-founder and co-CEO Cheyne Jonstone said.
Digital Eagles appointed Laurence Fitzgerald of William Buck as voluntary administrator in the beginning of the month post six years in business. Jonstone mentioned that Nexigen would maintain Digital Eagles brand along with Circular Media, but will bring forth with a renewed look which aim SMBs new to digital marketing.
Nexigen general manager of digital marketing Matthew Collins-Leslie said, “It's not impressive enough to simply have a first page result anymore."
“Customers expect their digital agency to understand the commercial side of their business, and by bringing together Circular Media Group’s web marketing experts and Digital Eagles’ best in class delivery team our customers stand the best chance to have their brand heard and their results delivered.”