Mitch Walden will now lead the digital marketing strategy of Scooter’s coffee

Scooter’s coffee has made it public about the new appointment for its digital marketing initiatives. Former Papa John’s Marketing Director Mitch Walden will take the charge.

Walden will be taking care of designing and executing multi-channel marketing campaigns that uplift customer engagement, he will also supervise company’s website and mobile app loyalty as he is the Senior Director of Loyalty and Digital Marketing.

Since the inception, the company now operates 490 stores across the US and has now made a mark in the beverage industry. The US has large chains of coffee shops in the world and has proven to be lucrative in the previous year.

Walden is appointed after Patrick Coelho and Joe Thornton’s appointment as Chief Development Officer and Company President.

As well as serving as Senior Director for Media and Performance Marketing at restaurant chain Papa John’s, Walden also held executive media and marketing positions at vehicle accessory retailer Autozone and animal health company Elanco.