U.S. Bank Commemorates Harlem Renaissance with Innovative Zine Partnership

U.S. Bank celebrates Black excellence with zines in The New York Times, marking Harlem Renaissance centennial.

In a brand-new collaboration, U.S. Bank has teamed with T Brand Studio to release two exclusive zines celebrating the 100th anniversary of the Harlem Renaissance. This unique initiative, debuting in the Aug. 18 Sunday edition of The New York Times, is part of U.S. Bank’s broader commitment to supporting underserved communities and closing the wealth gap through culturally resonant content.

The zines, titled “The Legacy Fulfilled: The Modern Renaissance,” consist of 12 pages each, showcasing stories of Black achievement and intergenerational wealth creation. They reflect the aesthetic of the Harlem Renaissance era, incorporating a handmade approach with custom typography by designer Tré Seals.

Greg Cunningham, Chief Diversity Officer of U.S. Bank, highlighted the value of cultural diversity in the workplace, pointing out that the project shows the Harlem Renaissance's lasting influence on modern Black culture. Contributions from Black writers, artists, and creatives are featured in the zines, which also come with a FlexXL ad unit and a sponsored post on The New York Times homepage.

This program is in line with U.S. Bank's Access Commitment, which was introduced in 2021 and is centered on assisting activities related to diversity, equity, and inclusion as well as reducing the wealth gap.