SEO. PPC. Graphics. Social Media. These are all things that may well go over your head if you’re not that familiar with digital marketing. Unfortunately, you’ll need to utilise them if you want to attract attention and increase conversions.
Of course, if you’re going to do this, you need to ensure that whoever’s in charge knows exactly what they’re doing. You could hire a team to tackle the responsibility, but if you’re a small business, this may be outside the realm of what you can afford. In that case, you’ll want a digital marketing agency.
Able to do everything you need with the promise of positive results, they can be a real lifesaver if you’re having marketing troubles. What should you look for in such an agency, though? We’d suggest outsourcing to someone with these four qualities.
They Have A Good Track Record
Anyone can say they’re the best digital marketing agency around but that doesn’t mean it’s true. You need to see proof that they’re as good as they claim to be; otherwise, they might not be the safest bet to go with.
Thankfully, there are plenty of ways you can check to see if an agency is credible. Read any testimonials that are on their site – if there aren’t any, steer clear – and get in touch with those clients if you feel so inclined. An email or phone call asking for more information on how the agency helped them out won’t take long, and it should alleviate any doubts you might have.
You can also look for any reviews about them online. If they really are digital marketing experts, they should have a Google My Business profile where people can leave their honest thoughts about their expertise.
They Offer What You Need
Digital marketing comprises a lot of different elements, and you want to hire someone who encompasses as many of those as possible. There’s no point paying a company tons of money if all they’re going to do is create a website for you and generate some blog posts.
Obviously, you might not need every service under the sun, so it’s a good idea to consider what you’ll need beforehand. However, there are certain things you should expect out of any agency, regardless of their size or variety of services. Search engine optimisation is one of them, because as this post on SEO will tell you, it’s something you shouldn’t be dealing with yourself.
Having this in place is hugely beneficial because it increases your organic traffic, but pulling it off effectively can be difficult. So, it’s always better to rely on digital marketing agency to do it for you. If somewhere doesn’t offer this service, you should take your business elsewhere.
They Have A Strong Online Presence
The great thing about hiring a digital marketing agency is that you can often see whether they’re good at what they do before you take them on. If they’re as competent and knowledgeable as they claim to be, then you should be able to see that in their online presence.
For instance, a search through their website ought to tell you if they know how to develop a good website or create compelling blog content. If they don’t have a blog, or their website is slow to load and lacks cohesion, you’d be right to question their capabilities. Likewise, if they offer social media marketing but their Facebook page is empty and unconvincing, you’ve no reason to trust that they’ll be able to help you.
Obviously, having a strong website and effective social media presence doesn’t automatically mean they’ll give you what you want either. However, you stand a far better chance with them than someone that can’t even practice what they preach.
They Connect With Your Brand
The dangers of outsourcing work is that you’re giving the job to someone who isn’t part of your brand. As this is an essential part of your business, you don’t want to do anything that risks harming it. Unfortunately, an outsider doesn’t necessarily understand what your company is about, which could hurt your image when it comes to their marketing material.
So, when looking for an agency, you want to ensure that you pick someone who connects with your business. They acknowledge what makes you special and are able to highlight that in the work they do. If you’re able to find an agency that can do this, you never need to worry about your marketing sending the wrong message and giving customers a different impression of who you really are.
It can take a while to find a digital marketing agency who meets all your needs, and that’s okay. This isn’t a partnership you should rush into, because making the wrong decision could be bad for business. Just do your research, talk with the agencies you’re interested in, and see which ones stand out for the right reasons. One of them is bound to be the perfect match for your company.