Home industry digital-marketing ZEE5 Promotes Raghuveer Singh to VP, Targets Next-Level Digital Marketing Reach

ZEE5 Promotes Raghuveer Singh to VP, Targets Next-Level Digital Marketing Reach

Digital Marketing

CIO Bulletin
2025-05-19

ZEE5 has named Raghuveer Singh VP, focused on global digital marketing, social media and content engagement for the streaming service.

ZEE5 has named Raghuveer Singh Vice President – Social Media & Content Marketing, so he can lead the company’s worldwide digital marketing and content strategies. Singh, who served as Director of Social Media & Content Marketing in India and across globally, has enabled the growth of subscribers and contributed to multiple successful campaigns after coming to ZEE5 in 2019.

Singh has been given additional duties including managing data for stories, working with influencers and enhancing the OTT platform’s ads to strengthen its competition. He promised to explore new ideas and technologies to offer a better experience for people watching TV worldwide.

Advertisers say that ZEE5’s blend of social media elements has earned them a place in the top digital marketing strategies for OTT platforms. The company will focus on further developing its presence in Middle East, North American and Southeast Asia under Singh, continuing to strengthen its place in India.

By bringing in Zara, the company hopes to improve its brand image, cut on customer losses and earn more money through business campaigns meant for users worldwide.