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Google pushes RCS for Businesses

Google pushes RCS for Businesses

Google has made a push for Rich Communication Services (RCS) in order to bring features like group chat and the ability to share high-resolution photos to Android users. Slowly, the network carriers h... Read more

Google uses Artificial Intelligence for placements of Advertisements

Google uses Artificial Intelligence for placements of Advertisements

We’re already aware that Google is targeting ads based on the website’s content through its AdSense. Of course, AdSense itself is heavily automated. But now, Google is taking things a step... Read more

ClearBrain uses AI to hit the right Target Audience

ClearBrain uses AI to hit the right Target Audience

ClearBrain is a startup set out to democratize AI for marketers. The company is helping marketers tackle the challenge of hitting the right target audience. ClearBrain is helping companies target ads ... Read more

Bose picked WPP as its global agency partner

Bose picked WPP as its global agency partner

Bose, a high-end audio equipment maker confirmed that it chose WPP as its global agency partner for the disciplines like: media, localization, production, creative and digital marketing. “Our b... Read more

Lauren Sherman is Nike's newly appointed digital marketing chief

Lauren Sherman is Nike's newly appointed digital marketing chief

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and servi... Read more

PhoneWagon can Track Phone Calls that came from Marketing Campaigns

PhoneWagon can Track Phone Calls that came from Marketing Campaigns

Here comes PhoneWagon that can effectively track those phone calls that came from marketing campaigns. The company has just raised $1.2 million in a seed funding. The funding was led by Birchmere Vent... Read more

Search Ads Basic: Apple's latest Pay-per-Install Product

Search Ads Basic: Apple's latest Pay-per-Install Product

Apple has rolled out a new pay-per-install advertising product called Search Ads Basic. In fact, Apple had introduced Search Ads last year itself. With ‘Basic’, Apple is aiming the product... Read more