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Bose picked WPP as its global agency partner

Bose picked WPP as its global agency partner

Bose, a high-end audio equipment maker confirmed that it chose WPP as its global agency partner for the disciplines like: media, localization, production, creative and digital marketing. “Our b... Read more

Lauren Sherman is Nike's newly appointed digital marketing chief

Lauren Sherman is Nike's newly appointed digital marketing chief

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and servi... Read more

PhoneWagon can Track Phone Calls that came from Marketing Campaigns

PhoneWagon can Track Phone Calls that came from Marketing Campaigns

Here comes PhoneWagon that can effectively track those phone calls that came from marketing campaigns. The company has just raised $1.2 million in a seed funding. The funding was led by Birchmere Vent... Read more

Search Ads Basic: Apple's latest Pay-per-Install Product

Search Ads Basic: Apple's latest Pay-per-Install Product

Apple has rolled out a new pay-per-install advertising product called Search Ads Basic. In fact, Apple had introduced Search Ads last year itself. With ‘Basic’, Apple is aiming the product... Read more

Jellyfish and LiveRamp make joint efforts to enhance digital brand experience

Jellyfish and LiveRamp make joint efforts to enhance digital brand experience

Jellyfish, a global boutique agency, delivering digital marketing solutions is joining hands with LiveRamp, leading provider of omnichannel identity resolution. This collaboration will help clients to... Read more

Alicia Hatch, Chief Marketing Officer of Deloitte Digital named to Adweek 50 list

Alicia Hatch, Chief Marketing Officer of Deloitte Digital named to Adweek 50 list

Deloitte is a UK-incorporated multinational professional services firm. The company announced that its Digital Chief Marketing Officer Alicia Hatch is named as the most influential leaders in marketin... Read more

Nintendo's new mobile title received a thumbs up

Nintendo's new mobile title received a thumbs up

Nintendo’s Animal Crossing: Pocket Camp marked the most significant mobile title launch syne Mario Run. The game has already received immense appreciation and many downloads too, this title... Read more