Digital Asset Management Market to Reach USD 16 Billion by 2032

The growth of the Digital Asset Management market is occurring at a rapid speed due to the warming up trends in AI applications and cloud adoption, as well as increased demand from IT, media, and BFSI sectors.

The Digital Asset Management market will grow at a CAGR of 15.7% reaching USD 16 billion in 2032 after the valuation at USD 4.3 billion in 2023. The expansion is a result of the growth of AI and the emergence of cloud-based solutions, apart from the augmented needs among IT, media, BFSI, and marketing.

The market in 2023 was composed mainly of large enterprises requiring scalable Enterprise Asset Management solutions that deal with organized content, securing it, and international collaborations. The leading segment of the market is the solution segment, which offers among other features, AI-driven search and metadata tagging, to further improve content management.

The most prominent asset types for the year were multimedia assets such as audio, video, and images, reflecting the increasing need to adopt video marketing and digital advertising, while IT had the highest market share, with the marketing segment expected to post the highest growth during the period 2024-2032.

North America holds the highest market share accounting for 33%, whereas the Asia Pacific region holds the promise of being the fastest-growing area with the digitization of enterprises and a rise in e-commerce openings.

EAM has emerged as the central focus of enterprises towards digital transformation and this market is poised for rapid growth with all sorts of exciting solutions for efficient management of content and cost-saving operations.