HitPay Expands FinTech Reach with UPI Integration in Singapore

HitPay teaming up with NPCI empowers Singapore merchants to use UPI while providing better payment possibilities across borders for visiting Indian travelers.

HitPay operates as a FinTech firm from Singapore which has established a partnership with NPCI International Payments Limited (NIPL) to connect India's Unified Payments Interface (UPI) to its operational platform. The integration allows Singaporean businesses to receive UPI payments from customers both in physical stores and online stores.

The partnership allows more than 450 million UPI users in India to have a cheaper payment alternative compared to credit cards while enabling fees reductions of up to 50%. The fast growth of tourist traffic from India to Singapore supports the enhancement of cross-border financial technology solutions because India stands as Singapore's most rapidly expanding visitor market.

Through the HitPay integration merchants gain access to a network of more than 50 Digital Payment Method apps including Google Pay, PhonePe, as well as Paytm. Shopify users together with Wix and WooCommerce administrators can utilize this payment method as a feature.

A number of 9,000 Singaporean businesses operating across retail, food and tourism sectors now use UPI transactions. The new business expansion serves to strengthen HitPay’s position as a FinTech company which already operates payment networks throughout Australia, Thailand, Indonesia, and China.

Members of NPCI International can manage operations through Ritesh Shukla who stressed that UPI provides effective transaction facilities for Indians visiting Singapore.

Chief Executive Officer of HitPay Aditya Haripurkar stated that UPI's commercial success matches the company's progressive FinTech goal to furnish businesses with payment systems that operate efficiently and grow in Asia.

HitPay maintains its strategic expansion by planning to launch DuitNow within Malaysia which expands its position in the FinTech market.