Home industry food-and-beverage Epik Foods and CarbonSifr Forge Groundbreaking Alliance to Lead Eco-Friendly Transformation in the F&B Industry
Food And Beverage
CIO Bulletin
2024-10-04
Innovative partnership aims to reduce carbon footprints and drive eco-friendly practices across the Middle East.
Epik Foods, a leading name in the food and beverage sector, has taken a bold step toward sustainability by partnering with CarbonSifr, a UAE-based AI-driven climate-tech company. This collaboration is focused on measuring and reducing Epik Foods' carbon footprint, reinforcing the group's dedication to environmental responsibility across its operations.
CarbonSifr’s cutting-edge technology helps businesses calculate, reduce, and remove carbon emissions, providing actionable insights to improve environmental impact. By integrating these solutions, Epik Foods is not only continuing its culinary innovation but also committing to a greener future. This partnership will support Epik Foods' growth, including its recent expansion into Saudi Arabia, while maintaining global standards in taste and sustainability.
One of the first initiatives under this partnership is the launch of EcoDine, a groundbreaking program that allows customers in select restaurants to understand and offset the carbon footprint of their meals. This unique offering in the MENA region empowers diners to make more eco-conscious choices and contributes to a sustainable dining experience.
Khaled Fadly, CEO of Epik Foods, emphasized the responsibility to innovate beyond the kitchen, while Muhammed Yildirim, COO of CarbonSifr, praised Epik Foods’ bold climate ambitions. Together, they are driving meaningful change in the industry, setting new standards for sustainability and responsible dining.
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