Nestlé's responsible advertising to children plans to stop marketing sugary products to kids

Nestlé to halt advertising of certain high-sugar products and water-based beverages globally for children below 16 years of age

Food and beverage giant Nestlé in a recent press release has said that the company will globally ban marketing sugary products like confectionery and ice creams for children below 16 years of age. The KitKat manufacturer has stated that the new Marketing Communication to Children policy guidelines will prohibit direct advertising of certain high-sugar products and water-based beverages with added sugars, to younger teenagers.

Nestlé reaffirms that the ban will apply to all online marketing platforms, which includes social media, gaming platforms, and television commercials. The food and beverage giant has also mentioned that it will not collect data on minors and will only work with influencers above 18.

This new policy will take effect in July and will be applied worldwide. Nestlé is also calling for other companies to introduce alike unilateral measures. Earlier this month, Nestlé promised to share further details of the nutritional value of its portfolio of products from 2023. The company has also stated that it would expand its range of “affordable, nutritious foods and beverages”.