Home industry food-and-beverage Post Malone Teams Up with Oreo for Limited Edition Cookies
Food And Beverage
CIO Bulletin
2025-01-23
Nationwide starting February 3, Oreo’s limited edition Post Malone cookies will have collectible artist inspired designs and a salted caramel and shortbread filling.
Singer Post Malone has teamed up with Oreo to create a limited edition cookie with a different filling than the usual ones. The new creation is salted caramel and creme flavored like shortbread, swirled up, and tucked into golden cookies and chocolate. In addition to nine collectible designs inspired by the artist, the cookies include a guitar pick and vinyl records.
This collaboration is one out of Oreo’s series of just staying relevant with fans after the success with Lady Gaga and Coca-Cola. "Collaborations and flavor innovation inspired by the fans has now become a mainstay," said Tanya Berman, Senior Vice President at Mondelēz.
National Treasures fans will be able to get their hands on the sweet new treat for fans, which will be available in stores nationwide on February 3. Since its launch, Oreo has maintained its flavor adventure, which continued on over $4 billion in sales in 2023, and its success has no signs to slowing down.
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