Alexa Private equity firm VMG Raises $850 Million for Food and Beverage business
Company Logo



Private equity firm VMG Raises $850 Million for Food and Beverage business


Food And Beverage

Private equity firm VMG Raises $850 Million for Food and Beverage business

Private equity firm VMG Partners has raised $850 million for a new fund dedicated to making investments in fast-growing consumer companies. VMG Partnersseeksto make bets in the food and beverage, wellness, pet and beauty, and personal care industries.“Due to the pandemic, consumers have a heightened awareness of health and wellness, which we think will continue,” Wayne Wu, one of VMG’s four general partners, said in an interview.

VMG Partners is known for brands like KIND, Bare Snacks, and Spindrift. Founded in 2005, VMG has backed some of the biggest CPG brands to date, including Kind, Bare Snacks, Pirate Brands, Perfect Bar, Daily Harvest, and more. With a new $850 million under management, the private equity firm will be looking to add new burgeoning brands to its fold. 

VMG writes equity checks of less than $10 million to more than $100 million, Wu said. The firm has a “first time right” motto that it applies to establishing business models and hiring within its portfolio companies, including beverage maker Spindrift and Daily Harvest, a delivery service focused on frozen, plant-based foods drinks.

The firm is looking to capitalize on consumer trends and project itself as a resource for global packaged-goods providers. Although the pandemic has boosted ecommerce, VMG Partners believes that brick-and-mortar stores will continue to play a major role and thus want to diversify its portfolio in omnichannel retailing.


Business News


Recommended News


© 2022 CIO Bulletin Inc. All rights reserved.