Amazon is bringing the fantasy video game Warhammer 40,000 to the big screen.

After reaching an agreement in principle to produce film and television content with British developer Games Workshop, Amazon.com is working to bring the popular fantasy game "Warhammer 40,000" to life.

The deal, the financial details of which were not disclosed in the British company's statement, highlights Amazon's effort to capitalize on a streaming boom and compete with companies like HBO Max and Netflix as audiences demand more and more content.

Analysts at Peel Hunt, who have called Amazon the "ideal partner," have said that it will take time to get to the screen and that there are no numbers available yet. Nevertheless, this is huge, both because it has the potential to generate substantial royalties (for Games Workshop) and because it will likely increase interest in Warhammer.

This new turn of events comes after Amazon's expensive prequel series to JRR Tolkien's "Lord of the Rings" novels, "The Rings of Power," which premiered in September 2022 and attracted over 25 million viewers in its first month online.

The UK-based Games Workshop announced that Amazon's content unit would adapt its IP into film and television, beginning with the "Warhammer 40,000" universe.

Games Workshop said it would allow Amazon to sell merchandise based on the property, and Amazon said it would begin developing the project, including preliminary talks with writers.

A day after he announced he would not return as "Superman" in the DC universe and after his departure as "Geralt of Rivia" on Netflix's "The Witcher," which also spans a book-to-game universe, media reports said actor Henry Cavill could star in the new project and be involved as an executive producer.