Cloud Gaming Platform Launch from Samsung Transforms Mobile Gaming

With Samsung’s cloud gaming platform, mobile gaming gets transformed with instant access to games to improve user acquisition and monetization for publishers on Galaxy devices.

Samsung Electronics is truly changing mobile gaming: they have just rolled out their fully-on commercialized cloud gaming platform in North America. Following a completely successful open beta last year, such an innovation opens up seamless access to Android-native games for players without downloads or latency on all Galaxy devices.

As such, it is an important game-changing moment in the Gaming & VFX landscape, making mobile gaming as instant and accessible as streaming services in the entertainment and media sector.

In an environment that doubles the number of downloaded contents among 2 billion mobile gamers, Samsung makes all installations obsolete through Cloud, thus offering a more efficient software solution. This innovation will also be significant for game publishers as it optimizes user acquisition and becomes much more effective when monetization strategies are involved.

Certainly, Samsung’s Cloud platform solves a major problem in mobile gaming, focusing on game download and installation. Direct ad click play means right away the game starts with click; it increases the conversion rates by 50% than the industry standard. It provides a single API for players and publishers to be able to integrate with Android APKs and existing monetization models.

Gaming on the cloud, this mobile platform is acting as an innovation driver for mobile gaming, safe for players, publisher and Samsung. This allows for reducing costs for games making, decreasing software efficiency needed and keeping the game players on — because the game can be instant. This is a big step forward for mobile gaming and will determine the fate of the entertainment industry for 2024 and far beyond.